Rating Scale: 

5 = Superior, 4 = Excellent, 3 = Good, 2 = Fair, & 1 = Poor

Score

(1 thru 5)

Point Allocation

1. Introduction

^{Maximum Points (20)}

Clear and convincing explanation of business idea and concept.

Concept is creative in design

Business idea fills a distinct and well described niche in the marketplace

Business will generate employment and surrounding economic growth

2. Marketing

^{Maximum Points(20)}

Reasonably assesses target market

Clearly describes how customers will be identified and reached for sale of product or service.

Reasonably assesses competition.

Clearly states a plan to address significant competitive dynamics.

3. Financial Analysis

Demonstrates that everything stated so far makes good business sense and is consistent with the numbers peppered throughout the plan.

^{Maximum Points 5)}

4. Management Team Feasibility

^{Maximum Points (5)}

Clearly describes the scope of skills of the management team

5. Use of  Demonstration Visuals or Product Samples

      (Final  Presentation Only)

^{Maximum Points (5)}